In religious circles there is a tendency to confuse the message with the medium (and vice versa). If, for instance, an author writes convincingly, elegantly and profoundly about spiritual realization, the reader assumes that the writer must also be an enlightened being by virtue of his presentation. But, this is not always the case. Simply because one communicates the ultimate truths well does not mean by extension that he is an embodiment of that highest realization. Indeed, the person may be quite the opposite.
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